Tuesday, November 14, 2017

Published 11:56 PM by with 21 comments

How mobile app marketing helps to improve your business?

app marketing

Did you know that almost 2.8 million applications in the Google Play Store and the app store had 2.2 million as of march 2017?

Well, you need to get attention from your users and target audiences with the help of a mobile app. A successful mobile app marketer follows the best guidelines to build a good reputation in the market. Moreover they concentrate on customer behaviour & initiatives. Consider these many mobile app development companies California that are using best marketing techniques for their apps:

Here I will describe few more steps on mobile app marketing:

v  Customer Preferences
v  Stand Out
v  Best Modelling of your App
v  Marketing Models
v  Focus on Customer Satisfaction
v  Marketing Strategy
v  Optimization

v  Customer Preferences:
One of the crucial step is to give attention to your targeted audiences so you can find different kinds of ways to attract customer, and find closely the unique behavioural patterns.
For example - youngsters could easily understand latest technologies, like Android, Blackberry, iPhone, but business people and professionals would want apps with more security.
You can use one of the accessible ways to drive in some traffic and study what they need. In order to deliver the best services, customer preference is an important factor to be considered.

v    Differ from your competitor :
In this digital era, your mobile application should be unique and shall maintain features that stand out, compared to your competitors. Serving your customers with the same thing some other on the Play Store does, would be in vain.

v  Best Modelling
This is also one of the most important strategies to make your app successful. User experience is a part of it, which determines how well people connect with your idea. Your app’s model should be user-friendly and must have more than barely functional screens. Each and every screen shall make a smooth transition and present the user with a different content or function.

v  Marketing Models
§  In-app advertising
§  Paid model
§  Freemium model app

(a)   In app advertising :
If you can choose in-app advertising, you need to build your app free and earn money through ads only.

(b)   Paid model :
In case of a paid model, the user have to make a purchase to initiate the download and use the app. 

(c)    Freemium model app :
In case of freemium models, basic features are free. If the user wants to use all features of your app, they have to pay for the full version of application.

v  Choose right way to market Consumer satisfaction :
After developing your application, you need to choose good ways to market your product, like attractive design, target location and many other factors. Then, with the help of digital platform like social media.

v  Marketing Strategy:
At this point, you need to go for some marketing techniques. Now this is a big step. Here you can offer different deals, collect and process leads and select the right mobile app platforms for marketing your application.

v  Optimize your application :
With the help of digital marketing adviser you should promote your application in App Store and Play Store using keywords, titles, descriptions etc. Only if your app is visible, it would achieve the goals it has been designed for.

Most of the Mobile app development companies Washington DC do follow the mentioned guidelines. However, what separates one from the rest of the lot is how well they assimilate and implement the guidelines. And in this case, it all boils down to experience.

We at FuGenX excel at creating feasible mobility solutions that have best ROI and produce remarkable results in a shorter time period.

Reach us at https://fugenx.com/


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