How Search engine optimization helps to improve your business

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of optimizing your website, web page, blog, app description, or basically anything on the web in the form of content, to make it more visible on the web. The physical significance of SEO is that it increases your reach on the web, getting you more customers and leads, thereby boosting your sales. 

Why is SEO important?

Competition in the digital world has gone insane by now and is bound to increase even more. Simply putting out your content on the web is not enough to survive the heat in the market. These days around, SEO has become a subset of mobile app development. SEO personnel work in close co-ordination with app developers to use relevant keywords in the app, app descriptions and more content-based elements of the mobile apps as well. It is thus important to use certain techniques such as keywords, in-bound and out-bound links, social media integration etc. 

• If you are not among the top ten on Google Search, reaching your goals is as good as dead. The purpose of SEO is to get your content among the top results so that your website is what reaches first to the users, before your competitors. 

• Other than that, SEO is not just a technical thing. It also improves the quality of content and adorns the content with keywords that readers like to see when reading about something specific, thereby making it more readable and pro domain.

• In terms of reach, SEO is also a very dynamic tool to keep you up and about on social media. These days the definition of social media has broadened, and encompasses more platforms than ever to be optimized, among which one is social media which is quite wide in itself. The best thing about social media is that you only have to configure your content according to only one of those platforms, and if your content is good, you can see your content trending on other social platforms as well. 

• SEO can put you ahead of the competition, if two are more websites are selling same products in online store and if your website has a proper SEO-oriented framework, you can easily beat your competitors. 

How to do Search Engine Optimization for your website:

• Website Analysis 

• Site Auditing 

• Keyword Research 

• Competitor Analysis 

• On-page SEO

• Off-page SEO

• Google Webmaster Guidelines 

• Google Analytics 

Website analysis:

Before going for website SEO, you need to check your website performance, speed, user experience, user interface, content and more. Fix all the issues and loopholes in your pre-existing content, broken links, spelling errors, sentence construction, and whichever shortcomings you can find.

Site Auditing: 

Site auditing is the one of the most important tactics before going for SEO. By using different kinds of site auditing tools, you can find your existing SEO score, and figure out errors in your website, and also receive suggestions for the same.

Keyword Research:

Keyword Research is an SEO activity that involves identifying popular words and phrases people use in search engines. By carrying out a keyword research prior to start writing the content, a marketer can understand what the trending searches for a particular topic are and how tough the competition is if you use the same keyword.  

On-page SEO:

On-page optimization refers to what rank your website would achieve in organic search queries. On-page optimization works through coding which you can write from scratch or use pre-written codes that are available on the web. Some of the on-page optimization tools that most of the SEO analysts and experts currently use include actual HTML code, Meta tags, keyword placement and keyword density, ALT tags, canonicalization URLS, content, robot.txt, sitemap submission etc.

Off-page SEO:

Off-page optimization is a process that involves all processes external to the website that can affect its search engine reach and results. It is a series of different processes that are directly or indirectly performed on external websites with the intent to optimize it for search engines. Examples social bookmarking, guest posting, social media optimization etc.

Google Webmaster Guidelines:

Before doing SEO you need read about webmaster guidelines for search engines. By following search engine webmaster guidelines, your website will get more traffic and shoot up in terms of ranking. There are two ways in which you can use Google Webmaster guidelines; one is black hat and another one is white hat.    

Google Analytics: 

Google Analytics is a tool owned by Google that can help you a lot in tracking your website’s performance. With Google Analytics, which is a freemium, you can check website traffic, bounce rate, rate of conversion, keywords performance etc. Mobile app development companies like Google can now build mobile app-based analytics tool for tracking website performance. And because of this increased accessibility, it is easier than ever to use analytics tool.

Conclusion:

SEO is the much needed technique every business needs in order to stand out among competitors. But then, in order keep reaping the benefits of SEO, one will always have to catch up with the latest trends, keywords, and much more that belongs from the digital world. This important because Google keeps changing its search algorithms according to what people are constantly adding to the server database. 

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How to squeeze more space out of your phone

It is understandable how frustrating it could get to see your phone running out of storage. The biggest problem in smartphones and one of the biggest challenges in mobile appdevelopment companies Dallas, especially the ones with android, is the ever-expanding size of mobile apps. With each update, apps cover a little more space, which means you run out of little more of the same. For a layman, the most they can do is get an SD card to store media and miscellaneous files, which unfortunately doesn’t help in case of smartphones as iPhone doesn’t come with an SD card at all, and Android revoked moving app data to SD card, since its KitKat version. So does that mean you are stuck in a situation where either you compromise by not installing new apps or change the phone itself? Well, not completely. There are some fixes you can try to squeeze more space out of your internal storage, and trust us, they work like a charm. So, exclusively for those running out of internal storage already, here are some fixes:

                                  

Use SD card as Internal Storage

Although Google pulled back the rights to move apps to SD card, it seems it did that for the greater good. With the launch of Android Lollipop, Google introduced a new feature using which you can permanently merge your SD card storage with the internal storage. To do that, simply go to Settings > Storage > SD Card > Tap on Vertical Ellipsis menu on top right corner > Storage Settings > Format as Internal. There you go; it is as simple as that. This feature is especially useful for phone with low storage capacity such as 8 GB or 16 GB, as using an SD card, you can significantly increase your internal storage by 2X, 3X or even more depending upon how much external storage your phone allows.

Note: Merging your SD card with the internal storage is an irreversible process and will render your SD card unusable on any other device. Also, the merger formats your memory, during which you lose your files. Needless to mention, if you have some important files in your SD card, and are planning to merge it with the internal storage, now is a good time to create a backup.

Cloud Storage

In case your phone doesn’t have a memory card because you thought your internal storage is big enough, because you bought that high-end phone; you must have already snapped out of the illusion as you are here, reading this article. Another case could be that you have a phone that doesn’t support SD card. The good news is, you can fix the storage problem in both the cases, with the help of cloud storage. If you have subscribed to a Wi-Fi broadband service, you don’t have to face shortage of internal storage at all. Mobile app development companies San Francisco like Google, Microsoft and many more, provide cloud storage of a sizeable amount via mobile apps, where you store all your important files in any format, by simply uploading them to the cloud server through your account. At present, there are applications like Google Drive, Box, and Amazon Drive etc. that offer up to 15 GBs of free storage. Google Photos, which is linked to Google Drive, directly uploads your photos with the backup feature, and cherry on top, its ArtificialIntelligence backed software arranges your app based on time of creation, faces recognized, size etc. However, there are paid cloud storage providers as well, such as BT Cloud, which offers 500 GBs of free storage, and above that charge a nominal fee for the same.

Clear the Cache

Sometimes you have to take things in your own hands. Although the process of cleaning the cache manually is a pretty simple process, there are people who are not aware of it, and consequently, are devoid of a lot of storage they could have enjoyed easily and instantly. So if you are one of those people, no worries, here is how you do it:

Go to Settings > Storage > Internal Storage > Scroll all the way down to Cached data. Tap on cached data and select OK to let those temporary files fly away. Make cleaning your cache, a regular affair to always keep your phone having some space.

Space Cleaner Apps

Space cleaner apps mainly do two things for you: first, they clear the cached data with your permission granted via a simple tap. Second, they dig your device’s internal storage to show up with files that are either duplicate or have been lying dormant for a long time, which basically implies they are there for nothing. All you have to do is let a cleaning app scan your phone to clean your cache and find files that are good for nothing. Once the scan is complete, carefully choose the files that matter to you and let go of the rest. Some of the best application developmentcompanies Washington DC like Clean Master, Google Files Go and some more, build apps that are best suited for cleaning your internal storage. So try them maybe?

With the tips & tricks we have mentioned above, you can definitely make storage in your phone, and enjoy the freedom to download your favourite apps. However, unfortunately, your smartphone would still hit a dead end at some point; after all, it isn’t unlimited, right?

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